Home > Resources > 100 AI Prompts Every Designer Should Bookmark Series – Part 1
100 AI Prompts Every Designer Should Bookmark Series – Part 1
Firstly, let’s make one thing clear: artificial intelligence won’t replace good designers.
Welcome to the series that will save you hours if you know how to ask the right questions. Whether you’re creating brands, designing websites, managing clients or trying to beat creative block, these prompts will help you work faster without sacrificing quality.
Copy, paste and customise them to suit your project.
Part 1: Branding & Strategy
In this series, you will find practical prompts to:
- Create a complete brand strategy for a business
- Create detailed customer personas
- Analyse the competition
- Discover the right brand personality
- Create three creative directions
- Build a brand story
- Create a complete tone of voice guide
- Build a visual identity system
- Stress-test the brand
- Create a complete brand guidelines document
Let’s get started!
1. Develop a complete brand strategy
Create a comprehensive brand strategy before any visual design work begins. Instead of asking for branding ideas, you’re asking ChatGPT to think like a branding consultant and build the strategic foundation first. Include links to the client’s website and competitors for more accurate recommendations.
PROMPT
Act as a senior brand strategist with over 20 years of experience helping businesses build recognisable brands. Help me develop a complete brand strategy for the following business. Business: [Describe the business] Products or services: [List them] Target audience: [Describe them] Goals: [Increase sales, launch a new product, improve awareness etc.] Please create: • Executive summary • Brand mission • Brand vision • Core values • Unique selling proposition • Brand promise • Customer pain points • Customer aspirations • Competitive advantages • Market positioning • Brand personality • Tone of voice • Key messaging pillars • Elevator pitch • Three reasons customers should choose this business over competitors Present everything in a professional report with headings and practical explanations.
2. Create detailed customer personas
Understand who you’re designing for instead of making assumptions. Design decisions become much easier when they’re based on real customer behaviours rather than personal preference.
PROMPT
Act as a UX researcher and consumer psychologist. Based on the business information below, create five detailed customer personas. For each persona, include: • Name • Age • Occupation • Income • Family situation • Interests • Personality traits • Daily challenges • Biggest frustrations • Buying motivations • Preferred social media platforms • Favourite brands • Preferred communication style • Objections before purchasing • Design preferences • What would convince them to trust this business Finish by explaining how the branding and website should appeal to each persona. Business: [Insert business description]
3. Analyse the competition
Identify opportunities to make a brand stand out. The strongest brands don’t try to be better than everyone else. They find a space nobody else owns.
PROMPT
Act as a branding consultant specialising in competitive positioning. My business competes with: [List competitors] Analyse each competitor by comparing: • Brand personality • Logo style • Colour palette • Typography • Website design • Tone of voice • Social media presence • Customer experience • Strengths • Weaknesses Then identify: • Gaps in the market • Branding opportunities competitors have missed • Ways my business could immediately differentiate itself • Three unique positioning ideas that would be difficult for competitors to copy Present your findings in a comparison table followed by strategic recommendations.
4. Discover the right brand personality
Build a brand with a consistent character. This creates consistency across every design decision rather than treating branding as just colours and logos.
PROMPT
Act as an expert in brand psychology. Analyse my business and recommend the most suitable brand personality using: • Aaker's Brand Personality Framework • Jung's 12 Brand Archetypes Explain why each recommendation fits. Then recommend: • Tone of voice • Writing style • Photography style • Illustration style • Graphic design style • Colour direction • Typography • Animation style • Customer experience Finally, describe how this personality should influence every interaction customers have with the brand.
5. Create three creative directions
Present multiple branding concepts to clients. Clients often respond better when comparing concepts rather than reviewing a single option.
PROMPT
You're an award-winning creative director. Create three completely different branding directions for my client. Each direction should include: • Brand concept • Inspiration • Mood • Target audience • Colour palette (HEX values) • Typography recommendations • Photography style • Icon style • Illustration style • Layout suggestions • Texture ideas • Graphic elements • Suitable industries • Advantages • Potential drawbacks Describe each direction as if presenting it to a client during a branding workshop.
6. Build a brand story
Create an emotional connection with customers. Most businesses talk about what they sell. Memorable brands explain why they exist.
PROMPT
Act as an experienced brand storyteller. Using the information below, write a compelling brand story. The story should explain: • Why the business exists • The problem it solves • The founder's motivation • The impact on customers • Long-term vision • Core values Write it in a conversational tone without sounding overly corporate. Afterwards create: • A 50-word version • A 100-word version • A homepage version • An About page version • A social media bio version
7. Create a complete tone of voice guide
Ensure every piece of communication sounds consistent. Many brands look consistent but sound completely different across their channels. A tone of voice guide helps avoid that.
PROMPT
Act as a brand copywriter. Develop a tone-of-voice guide for my business. Include: • Personality • Writing principles • Vocabulary to use • Vocabulary to avoid • Sentence length • Grammar preferences • Humour level • Emotional tone • Call-to-action style • Social media tone • Website tone • Email tone • Customer service tone Include real examples showing both good and poor writing.
8. Build a visual identity system
Create a cohesive visual language beyond the logo. Explain how each element contributes to a consistent brand experience.
PROMPT
Act as a senior brand designer. Design a complete visual identity system for my brand. Include recommendations for: • Primary colours • Secondary colours • Accent colours • Colour psychology • Typography hierarchy • Grid systems • White space • Photography style • Iconography • Illustration style • Graphic devices • Shapes • Patterns • Motion graphics • Social media templates • Presentation templates • Print materials • Merchandise Explain how each element contributes to a consistent brand experience.
9. Stress-test the brand
Identify weaknesses before launch. This prompt encourages constructive criticism rather than simply validating your ideas.
PROMPT
Act as a panel of branding experts. Critically review my branding. Evaluate it against: • Memorability • Originality • Simplicity • Scalability • Accessibility • Flexibility • Emotional appeal • Customer trust • Industry relevance • Long-term sustainability Score each category out of 10. Identify weaknesses. Suggest practical improvements. Finally, explain how the brand could evolve over the next ten years without losing its identity.
10. Create a complete brand guidelines document
Produce the framework needed to keep a brand consistent. A logo file alone is not a brand. A well-written brand guidelines document ensures consistency across every touchpoint, whether the work is being produced by an in-house team, freelancers or external agencies.
PROMPT
Act as a branding consultant preparing a professional brand guidelines document. Create a comprehensive contents page and explain what should be included in each section. Include guidance for: • Logo usage • Clear space • Minimum sizes • Incorrect logo usage • Colour specifications • Typography • Photography • Icons • Illustration • Layouts • Social media • Email signatures • Presentations • Advertising • Print • Packaging • Tone of voice • Accessibility • Digital usage • Motion graphics Where appropriate, include examples of best practice and common mistakes.
These first 10 prompts establish the strategic foundation for any branding project. They encourage designers to think beyond aesthetics and focus on research, positioning and consistency.