Home > Resources > 100 AI Prompts Every Designer Should Bookmark Series – Part 3
100 AI Prompts Every Designer Should Bookmark Series – Part 3
Welcome to part 3 of the series that will save you hours if you know how to ask the right questions. Whether you’re creating brands, designing websites, managing clients or trying to beat creative block, these prompts will help you work faster without sacrificing quality.
Copy, paste and customise them to suit your project.
Part 3: Colour & Typography
Colour and typography are often the first things people notice about a brand, yet they’re frequently chosen based on personal taste rather than strategy. Great designers know that every colour and every typeface influences how people perceive a business. These prompts will help you make decisions that are grounded in psychology, accessibility and real-world usability.
In this series, you will find practical prompts to:
- Create a strategic colour palette
- Build a colour psychology report
- Audit an existing colour palette
- Create a complete typography system
- Find the perfect font pairings
- Improve readability across a website
- Compare typography styles
- Review typography like a professional
- Build an accessible colour & typography guide
- Create a colour & typography style guide
1. Create a strategic colour palette
Develop colour palettes that reinforce a brand’s personality and resonate with its audience. Rather than generating random colour combinations, this prompt builds palettes around psychology, audience expectations and practical application.
PROMPT
Act as a senior brand designer and colour psychology expert. Help me create five completely different colour palettes for the following business. Business: [Describe the business] Target audience: [Describe the audience] Brand personality: [Describe the personality] For each palette, provide: • A theme or creative direction • Primary colours with HEX codes • Secondary colours with HEX codes • Accent colours with HEX codes • Neutral colours • Recommended background colours • Colour psychology for each key colour • Emotional response the palette should evoke • Suggested industries where this palette would also work • Accessibility considerations • Recommendations for digital and print use Conclude by recommending which palette is likely to have the greatest long-term impact and explain why.
Designer’s Insight: A colour palette isn’t just about what looks attractive. It should still communicate the right message when viewed in greyscale, under poor lighting or on a low-quality screen. Always test colours in real-world situations before finalising them.
2. Build a colour psychology report
Understand how colour choices influence customer perception. It helps you justify colour decisions to clients using behavioural principles instead of personal preference.
PROMPT
Act as a behavioural psychologist specialising in branding. Analyse the following business [Business description] Recommend the colours that would best communicate: • Trust • Innovation • Luxury • Creativity • Sustainability • Reliability • Energy • Friendliness • Exclusivity Explain the psychology behind each recommendation. Highlight any colours that could create unintended associations in different cultures or industries. Finish with practical recommendations for logos, websites, marketing materials and social media.
Designer’s Insight: Colour psychology isn’t universal. Blue may suggest trust in finance, but it could feel cold and clinical for a children’s brand. Context always matters more than general rules.
3. Audit an existing colour palette
Evaluate whether an existing palette is helping or hurting the brand. Instead of replacing colours unnecessarily, it focuses on refinement and improvement.
PROMPT
Act as a branding consultant. Review my existing colour palette. The colours are: [List HEX codes] Evaluate: • Brand consistency • Emotional impact • Accessibility • Contrast ratios • Digital performance • Print performance • Memorability • Competitor comparison • Versatility Identify weaknesses and recommend improvements. Suggest alternative colours where appropriate while preserving the overall brand identity.
Designer’s Insight: Designers sometimes become attached to colours because they personally like them. Clients and customers don’t see your favourites. They only see what those colours communicate.
4. Create a complete typography system
Build a structured typography hierarchy for digital and print. A typography system creates consistency across every touchpoint rather than relying on isolated font choices.
PROMPT
Act as an experienced typographer. Design a complete typography system for the following brand. Business: [Description] Recommend: • Primary typeface • Secondary typeface • Display font • Body font • Font pairings • Heading hierarchy • Line spacing • Letter spacing • Font weights • Paragraph spacing • Mobile typography • Print typography Explain why each recommendation supports the brand strategy. Include free and premium font alternatives.
Designer’s Insight: Most brands don’t need more fonts. Two carefully chosen typefaces, used consistently, will almost always outperform five different ones.
5. Find the perfect font pairings
Choose fonts that complement one another. It provides practical recommendations rather than simply listing popular fonts.
PROMPT
Act as a typography specialist. Recommend ten font pairings for my brand. Business: [Description] For each pairing, explain: • Why the fonts work together • Brand personality • Readability • Digital performance • Print performance • Licensing considerations • Suitable industries • Alternative pairings Include combinations using both Google Fonts and premium commercial fonts.
Designer’s Insight: Good typography shouldn’t draw attention to itself. If people notice the fonts before they notice the message, there’s a good chance the typography is working too hard.
6. Improve readability across a website
Optimise typography for a better reading experience. Typography is about communication, not decoration. This prompt focuses on usability first.
PROMPT
Act as a UX designer specialising in typography. Review my website typography. Recommend improvements for: • Font size • Line length • Line spacing • Contrast • Heading hierarchy • Mobile readability • Accessibility • White space • Navigation typography • Call-to-action buttons Explain how each recommendation improves usability and engagement.
Designer’s Insight: If visitors have to work to read your content, many simply won’t. Readability is one of the easiest ways to improve user experience without redesigning an entire website.
7. Compare typography styles
Explore different visual directions before committing to one. Comparing multiple approaches helps designers make more informed decisions.
PROMPT
Act as a creative director. Using the following business description, recommend five different typography styles. Business: [Description] For each style, include: • Typeface recommendations • Brand personality • Strengths • Weaknesses • Suitable audiences • Example brands • Suggested layouts • Best use cases Finish by recommending which style is most likely to support long-term brand recognition.
Designer’s Insight: Don’t choose a typeface because it’s fashionable. Choose it because it reflects the personality of the business. Trends come and go, but clarity rarely goes out of style.
8. Review typography like a professional
Receive objective feedback on your typography choices. Objective critique often reveals issues that are easy to overlook after staring at a design for hours.
PROMPT
Act as a panel of professional typographers. Review my typography choices. Assess: • Readability • Accessibility • Brand alignment • Hierarchy • Consistency • Legibility • Scalability • Emotional tone • Visual balance Score each category out of ten. Suggest improvements and explain how they would strengthen the overall design.
Designer’s Insight: When reviewing typography, zoom out. If every heading, paragraph and button competes equally for attention, your hierarchy probably needs work.
9. Build an accessible colour & typography guide
Create inclusive designs that work for more people. Accessibility isn’t a feature. It’s a fundamental part of good design.
PROMPT
Act as an accessibility consultant. Review my colour palette and typography. Recommend improvements based on: • WCAG guidelines • Colour contrast • Font sizes • Readability • Dyslexia-friendly considerations • Mobile accessibility • Older users • Colour blindness • Screen glare Provide practical recommendations that improve accessibility without compromising the visual identity.
Designer’s Insight: Accessible design benefits everyone, not just people with disabilities. Better contrast, clearer typography and stronger hierarchy improve usability for every visitor.
10. Create a colour & typography style guide
Document visual standards that keep a brand consistent. Consistency becomes much easier when everyone follows the same documented standards.
PROMPT
Act as a senior brand consultant. Create a professional colour and typography style guide. Include: • Colour specifications (HEX, RGB, CMYK) • Primary and secondary palettes • Acceptable colour combinations • Typography hierarchy • Font usage rules • Digital guidelines • Print guidelines • Accessibility requirements • Examples of correct usage • Examples of incorrect usage • Best practices for websites, social media and printed materials Present the guide as though it will be handed to designers, developers and marketing teams.
Designer’s Insight: A style guide isn’t created because designers forget what they chose. It’s created because brands grow. Months or years later, new designers, developers and marketers should still be able to produce work that feels unmistakably part of the same brand.
Final Thought
Choosing colours and typefaces should never be reduced to personal preference or what’s currently trending. Every visual decision shapes how people perceive a brand, influences trust and affects usability. The strongest designers don’t just create attractive combinations. They understand why those choices work and how they’ll perform across different audiences, devices and environments.
AI can help generate ideas, compare options and speed up research, but it can’t replace design judgement. Use these prompts as a starting point, then apply your own experience to refine the results, question assumptions and make informed decisions. That’s where thoughtful design stands apart from automated design.