Home > Resources > 100 AI Prompts Every Designer Should Bookmark Series – Part 5
100 AI Prompts Every Designer Should Bookmark Series – Part 5
Welcome to part 5 of the series that will save you hours if you know how to ask the right questions. Whether you’re creating brands, designing websites, managing clients or trying to beat creative block, these prompts will help you work faster without sacrificing quality.
Copy, paste and customise them to suit your project.
Part 5: Web Design
A well-designed website should do more than look impressive. It should guide visitors, answer their questions, build trust and encourage them to take action. Whether you’re designing a portfolio, an online shop or a business website, these prompts will help you make better decisions before you open Figma, Adobe XD or your preferred design tool.
In this series, you will find practical prompts to:
- Create a strategic website structure
- Design the perfect homepage
- Improve my website’s user experience
- Write website copy that converts
- Create a wireframe before designing
- Optimise a website for conversions
- Build an accessible website
- Improve my portfolio website
- Generate SEO-friendly website content
- Review my website like a client
1. Create a strategic website structure
Plan a website that supports both user needs and business goals. It focuses on the website’s purpose before thinking about layouts, ensuring every page earns its place.
PROMPT
Act as a senior UX strategist and web designer. Help me plan the structure for a website. Business: [Describe the business] Target audience: [Describe the audience] Business goals: [List goals] Generate: • Recommended sitemap • Primary pages • Secondary pages • Navigation structure • Footer structure • Suggested calls to action • User journeys • Internal linking opportunities • SEO considerations Explain why each page exists and how it contributes to the user's journey and the business objectives.
Designer’s Insight: One of the biggest mistakes designers make is starting with a homepage mock-up. Start with the site’s structure instead. A beautiful homepage can’t compensate for poor navigation.
2. Design the perfect homepage
Create a homepage that captures attention and guides visitors towards action. Instead of copying existing websites, it builds a homepage around user behaviour and conversion principles.
PROMPT
Act as an award-winning web designer. Design the ideal homepage for the following business. Business: [Description] Include recommendations for: • Hero section • Value proposition • Navigation • Social proof • Services section • Benefits section • Testimonials • Portfolio or case studies • FAQs • Call-to-action sections • Footer Explain the purpose of each section, what content should appear there and how it encourages visitors to continue through the site.
Designer’s Insight: Visitors don’t read websites from top to bottom. They scan. Design every section so its main message can be understood in just a few seconds.
3. Improve my website’s user experience
Identify usability issues before your users do. It encourages you to think like your visitors instead of the designer who already knows where everything is.
PROMPT
Act as a UX consultant. Review my website and identify potential usability problems. Assess: • Navigation • Information architecture • Visual hierarchy • Accessibility • Mobile experience • Page speed considerations • Forms • Calls to action • Trust signals • User flow Rank the issues by priority and explain which improvements would have the biggest impact on user satisfaction and conversions.
Designer’s Insight: The best user experience often goes unnoticed. If visitors can complete their task without thinking about the interface, you’ve done your job well.
4. Write website copy that converts
Create compelling copy that supports your design rather than competing with it. Great web design and great copy work together. Neither should exist in isolation.
PROMPT
Act as a conversion copywriter. Write persuasive website copy for the following business. Business: [Description] Target audience: [Description] Write content for: • Hero headline • Supporting headline • About section • Services • Benefits • FAQs • Calls to action • Contact page Use a conversational tone, avoid jargon and focus on solving customer problems rather than simply describing services.
Designer’s Insight: No amount of visual polish can rescue weak messaging. If visitors don’t understand what a business does within a few seconds, they’re likely to leave.
5. Create a wireframe before designing
Focus on layout and functionality before aesthetics. Wireframes help solve layout problems before colour, typography and imagery distract from the fundamentals.
PROMPT
Act as a UX designer. Create a low-fidelity wireframe for the following webpage. Page: [Describe the page] Include: • Layout structure • Content hierarchy • Navigation • Calls to action • Image placement • Forms • Supporting content Explain why each element appears where it does and how it supports user behaviour.
Designer’s Insight: Clients often find it easier to comment on structure when there are no colours or branding. Wireframes encourage feedback on the right things at the right stage.
6. Optimise a website for conversations
Increase the likelihood that visitors take action. It shifts the focus from aesthetics to measurable business outcomes.
PROMPT
Act as a conversion rate optimisation specialist. Review my website and identify opportunities to improve conversions. Focus on: • Calls to action • Forms • Trust signals • Social proof • Visual hierarchy • Page layout • Landing page design • User flow • Mobile experience Recommend practical improvements and explain why each one is likely to increase enquiries or sales.
Designer’s Insight: A website doesn’t need more buttons. It needs clearer reasons for visitors to click the ones already there.
7. Build an accessible website
Design a site that works for as many people as possible. Accessibility improves usability for everyone, not just people with disabilities.
PROMPT
Act as an accessibility consultant. Review my website design against current accessibility best practice. Assess: • Colour contrast • Typography • Keyboard navigation • Screen reader compatibility • Forms • Buttons • Images • Alt text recommendations • Focus indicators • Mobile accessibility Suggest practical improvements that maintain the overall design while improving usability.
Designer’s Insight: Accessibility shouldn’t be something you add at the end of a project. The earlier it’s considered, the easier it becomes to create an inclusive design.
8. Improve my portfolio website
Present your work more effectively. It encourages you to evaluate your portfolio from a client’s perspective rather than your own.
PROMPT
Act as a creative director reviewing design portfolios. Review my portfolio website. Evaluate: • First impressions • Navigation • Project presentation • Case studies • Visual hierarchy • Personal branding • Calls to action • About page • Contact page • Credibility Suggest improvements that would make the portfolio more appealing to potential clients or employers.
Designer’s Insight: Clients aren’t just judging your designs. They’re judging how you think, solve problems and communicate. That’s why case studies often matter more than galleries.
9. Generate SEO-friendly website content
Improve search visibility without compromising readability. It balances search engine optimisation with good user experience.
PROMPT
Act as an SEO consultant and content strategist. Create SEO recommendations for my website. Business: [Description] Include: • Target keywords • Page titles • Meta descriptions • Heading structure • Internal linking ideas • Blog topics • Image optimisation • Schema opportunities • FAQs Ensure the recommendations remain natural and user-focused rather than keyword-stuffed.
Designer’s Insight: Designers sometimes treat SEO as someone else’s job. In reality, page structure, hierarchy and content layout all influence how easily search engines understand your site.
10. Review my website like a client
Understand how first-time visitors experience your website. It encourages empathy by shifting your perspective from designer to customer.
PROMPT
Act as my ideal client visiting my website for the first time. Evaluate: • First impression • Clarity • Trust • Navigation • Professionalism • Ease of finding information • Visual appeal • Calls to action • Overall confidence in hiring the business Describe your thoughts as you move through the website. Explain what would encourage you to stay, what might make you leave and what improvements would increase your confidence.
Designer’s Insight: You’ve probably visited your own website hundreds of times. Your visitors haven’t. Fresh eyes notice confusion that familiarity often hides.
Final Thought
The most effective websites aren’t necessarily the most visually impressive. They’re the ones that help visitors achieve their goals quickly and confidently while supporting the objectives of the business behind them.
AI can help you organise ideas, improve layouts, refine copy and identify usability issues, but it can’t replace understanding your audience or making thoughtful design decisions. Treat these prompts as collaborative tools rather than shortcuts.
Good web design is rarely about adding more. More often, it’s about removing distractions, improving clarity and making every element earn its place. That’s what transforms a website from something people admire into something they actually use.