Home > Resources > 100 AI Prompts Every Designer Should Bookmark Series – Part 7
100 AI Prompts Every Designer Should Bookmark Series – Part 7
Welcome to part 7 of the series that will save you hours if you know how to ask the right questions. Whether you’re creating brands, designing websites, managing clients or trying to beat creative block, these prompts will help you work faster without sacrificing quality.
Copy, paste and customise them to suit your project.
Part 7: Marketing & Copywriting
Design may capture attention, but words persuade people to act. Whether you’re creating a landing page, social media campaign or email newsletter, effective copy should work alongside your visuals to communicate value, build trust and encourage action. These prompts will help you create marketing content that’s clear, persuasive and aligned with your design.
In this series, you will find practical prompts to:
- Write a high-converting landing page
- Create persuasive product descriptions
- Develop a complete email campaign
- Generate engaging blog ideas
- Create a compelling brand message
- Write social media ads that convert
- Review my marketing copy
- Build a content marketing strategy
- Create a complete case study
- Develop a complete campaign concept
1. Write a high-converting landing page
Create landing page copy that guides visitors towards a specific action. This prompt produces complete landing page copy built around customer needs, rather than generic marketing language.
PROMPT
Act as a senior conversion copywriter with experience writing high-performing landing pages. Write a complete landing page for the following business. Business: [Describe the business] Target audience: [Describe your audience] Primary goal: [Generate leads, sell a product, book consultations, etc.] Include: • Hero headline • Supporting headline • Introduction • Key benefits • Features • Customer pain points • Testimonials (example placeholders) • Frequently asked questions • Strong calls to action • Closing statement Write in a conversational, trustworthy tone. Focus on customer outcomes rather than simply listing features. Explain what problem the business solves and why visitors should choose it over competitors.
Designer’s Insight: Great landing pages have one clear objective. If visitors are presented with too many choices, they’re more likely to leave without taking any action.
2. Create persuasive product descriptions
Turn product features into customer benefits. It shifts the emphasis from what a product is to why someone should buy it.
PROMPT
Act as an experienced e-commerce copywriter. Write compelling product descriptions for the following product. Product: [Describe the product] Target audience: [Describe the customer] Include: • Short description • Long description • Key features • Customer benefits • Emotional selling points • Suggested SEO keywords • Call to action Avoid clichés and generic phrases. Focus on helping customers understand how the product improves their lives.
Designer’s Insight: People don’t buy features. They buy solutions, convenience, confidence or enjoyment. Your design should reinforce those benefits visually.
3. Develop a complete email campaign
Plan an email sequence that nurtures potential customers. Instead of focusing on one email, it creates a structured journey that builds trust over time.
PROMPT
Act as an email marketing strategist. Create a five-email campaign for the following business. Business: [Description] Goal: [Generate leads, launch a product, increase sales, etc.] For each email, provide: • Subject line • Preview text • Main message • Call to action • Suggested visuals • Best time to send Ensure each email builds naturally towards the final goal without becoming overly promotional.
Designer’s Insight: The best marketing emails don’t feel like marketing. They educate, entertain or solve a problem before asking readers to do anything.
4. Generate engaging blog ideas
Create valuable content that attracts your ideal audience. It generates content ideas based on audience interests rather than random topics.
PROMPT
Act as a content marketing strategist. Suggest 50 blog article ideas for the following business. Business: [Describe the business] Target audience: [Describe the audience] Group the ideas into categories such as: • Beginner guides • Industry insights • Tutorials • Case studies • Common mistakes • Frequently asked questions • Trends • Opinion pieces For each idea, explain why readers would find it valuable.
Designer’s Insight: One high-quality blog post can become dozens of social posts, newsletters and videos. Create content with repurposing in mind.
5. Create a compelling brand message
Clarify what a business stands for and why customers should care. Strong messaging creates consistency across websites, social media, advertising and print.
PROMPT
Act as a brand messaging consultant. Develop clear messaging for the following business. Business: [Description] Create: • Value proposition • Elevator pitch • Mission statement • Brand promise • Key messaging pillars • Tagline ideas • Homepage messaging • Social media bio • Calls to action Ensure the messaging is memorable, authentic and customer-focused.
Designer’s Insight: If a business can’t explain what it does in one or two sentences, the problem usually isn’t the wording. It’s a lack of clarity about its positioning.
6. Write social media ads that convert
Create advertising copy that encourages clicks without sounding pushy. It explores different advertising angles rather than relying on a single message.
PROMPT
Act as a digital advertising copywriter. Create ten social media advertisements for the following business. Business: [Description] Audience: [Description] Include: • Primary text • Headlines • Descriptions • Calls to action • Visual suggestions • Emotional trigger • Recommended platform Create a mix of educational, emotional and problem-solving approaches.
Designer’s Insight: Strong visuals may stop the scroll, but it’s usually the headline that convinces someone to keep reading.
7. Review my marketing copy
Improve existing content with professional feedback. It provides constructive feedback instead of simply rewriting the text.
PROMPT
Act as a senior copywriter. Review the following marketing copy. [Paste your copy] Evaluate: • Clarity • Tone • Readability • Persuasiveness • Emotional appeal • Grammar • Structure • Calls to action Rewrite the copy to improve engagement while preserving the original meaning. Explain why each improvement strengthens the message.
Designer’s Insight: If your design has to work hard to compensate for weak copy, the problem probably isn’t the design.
8. Build a content marketing strategy
Create a long-term content plan aligned with business goals. It connects content creation with measurable outcomes instead of posting without direction.
PROMPT
Act as a content strategist. Develop a six-month content marketing strategy. Business: [Description] Goals: [List goals] Include: • Target audience • Content themes • Blog topics • Social media ideas • Lead magnets • Email campaigns • Video content • Success metrics • Publishing schedule Explain how each activity contributes to achieving the business objectives.
Designer’s Insight: Consistency beats intensity. Publishing useful content every week is usually more effective than publishing twenty posts one month and disappearing the next.
9. Create a complete case study
Present projects in a way that demonstrates expertise. Case studies show how you think, not just what you create.
PROMPT
Act as a marketing writer. Create a professional case study based on the following project. Project: [Describe the project] Include: • Client background • Challenge • Objectives • Process • Solution • Results • Lessons learned • Client testimonial (placeholder) • Conclusion Write in a clear, engaging style that highlights the value delivered rather than simply describing the work completed.
Designer’s Insight: Potential clients are often more interested in how you solved a problem than how attractive the final design looks.
10. Develop a complete campaign concept
Create a cohesive marketing campaign across multiple channels. It encourages integrated thinking instead of treating each marketing channel as a separate project.
PROMPT
Act as a creative campaign strategist. Develop a marketing campaign for the following business. Business: [Description] Campaign objective: [Launch, awareness, promotion, seasonal event, etc.] Include: • Campaign theme • Key message • Visual direction • Tagline • Social media ideas • Website content • Email campaign • Advertising concepts • Print materials • Success metrics Ensure every element works together as part of one consistent campaign.
Designer’s Insight: The strongest campaigns feel connected wherever people encounter them. The colours, messaging, imagery and tone should all reinforce the same idea.
Final Thought
Marketing and copywriting aren’t separate from design. They are fundamental parts of communication. Even the most beautifully designed website, advert or brochure will struggle if the message isn’t clear, relevant and persuasive.
AI is excellent at generating ideas, improving structure and helping overcome writer’s block, but it’s not a substitute for understanding your audience or developing a distinctive brand voice. The strongest marketing combines thoughtful design with language that feels authentic and purposeful.
As a designer, you’ll become significantly more valuable when you can contribute to both the visual and strategic sides of a project. Learning how to ask better questions, write clearer messages and align your design with business goals will set your work apart from designers who focus on aesthetics alone.