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Website performance
A faster website provides a better experience for your visitors, helps with SEO and can lead to higher conversions. Here’s what you need to know to keep your site running smoothly.
Key ways to improve performance
Optimise images
Use the right file format, resize images and compress them without losing quality.
Keep it simple
Clean, efficient code and fewer plugins help your site load faster.
Choose good hosting
A reliable host with modern servers can make a big difference to site speed and uptime.
Design for mobile
A lightweight, responsive design ensures a smooth experience on all devices.
Use caching
Caching stores parts of your site so pages load faster for returning visitors.
Test and monitor
Regularly check your site’s performance and fix any issues that slow it down.
Small improvements make a big difference
You don’t need a perfect score. Even small changes, like compressing images or removing unused plugins, can noticeably speed up your site.
Further reading
Learn more about website performance and get practical tools to help you improve your site.
Google PageSpeed Insights
Test the performance of your web pages and get tailored suggestions for improvement.
web.dev – Performance
Practical, easy-to-follow guidance from Google on how to build faster, higher-performing websites.
GTmetrix
Analyse your site’s speed and see detailed recommendations on what may be slowing it down and how to improve it.
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