Logo Design Questionnaire

What is a logo and why do I need one?

It’s a very important aspect of a company’s branding and also helps others to identify a business from another. A successful logo should communicate a positive and professional image of the company’s brand. It can quickly grab a viewer’s attention and communicate a company’s core values in an interesting way.

Logo design questionnaire

Here are some questions to consider answering before you decide on what it should look like:

  1. Do you have a tagline? If yes, would you like it along side your logo?
  2. Do you have any specific images in mind? This helps with pictorial mark logos.
  3. What are your colour preferences?
  4. Do you have any colours that you do not wish to use?
  5. What adjectives should best describe your logo, happy, creative, romantic?
  6. What feeling or message do you want to convey to those who see it?
  7. Do you have a preference of typography?
  8. Where will it be used?
  9. What logos appeal to you and why?
  10. Would you like any additional design services i.e. business stationery, marketing material?

Are you also looking for a website? If so, I’ve also made a list of questions here that may be useful to you.

Click here to check out my portfolio.

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